get joy dog food social media redesign
overview
my role
As the creative director leading the social media redesign for Get Joy dog food, I spearheaded the transformation of their online presence from a product-focused feed to a lifestyle-centric platform, aimed at providing valuable information and fostering connections with dog families.
In my capacity as the creative director, I collaborated closely with the Get Joy team to ideate content pillars that resonated with their target audience, focusing on nutrition, health, and wellness topics relevant to dog owners. By understanding the preferences and interests of our audience, we crafted a content strategy that reflected their lifestyle and values, ensuring meaningful engagement and brand loyalty.
Furthermore, I worked alongside the Head of Marketing to infuse the brand's personality into every creative touchpoint, ensuring consistency and authenticity across all channels. Additionally, I took charge of designing social media templates, overseeing photography and videography production, and creating compelling visual content that effectively communicated the brand's message and resonated with our audience.