livfree content strategy
overview
my role
As the creative lead for LivFree's social media content strategy and design, I spearheaded the initiative to revamp their online presence, ensuring a cohesive and captivating experience across various platforms.
In my capacity as the creative lead, I collaborated closely with the LivFree team to brainstorm and define a comprehensive content strategy that not only resonated with their brand mission but also addressed the needs of their target audience. Together, we identified key content pillars to guide our messaging and developed a consistent posting schedule to maintain audience engagement. Through strategic planning and creative ideation, we successfully implemented a refreshed social media strategy that amplified LivFree's brand identity and fostered meaningful connections with their community.
Furthermore, I proposed ways to leverage the content across multiple platforms such as YouTube, podcasts, and LinkedIn, ensuring maximum reach and engagement. Additionally, I designed creative templates for their team to execute based on the content strategy we developed, streamlining the content creation process and maintaining visual consistency across all channels.